When growth outpaces structure
Teleprince is a respected name in the high-end audiovisual world in Belgium. As an official Bang & Olufsen dealer,the company caters to a discerning clientele, including museums and starred restaurants, across its three stores..
Composed of an agile team of eight employees, this dynamic SME had already adopted Odoo, but felt that it was only exploiting a tiny part of its potential.
The tool, intended to be a growth driver, had become a source of frustration. The team felt abandoned, lacking the necessary support to transform the investment into real added value. It was in this context that OXALYO stepped in.
A fragmented workflow and complex reporting requirements
Prior to our collaboration, Teleprince faced major obstacles that hampered its operational efficiency:
1. An incomplete sales and operational workflow: From capturing a new prospect to the final invoicing of an installation, the processes lacked fluidity and integration. Information was lost between steps, creating friction for both teams and customers.
2. A reporting obligation not met: As an official partner, Teleprince is required to provide Bang & Olufsen with accurate and regular digital reports on sales and stock levels. Their previous integrator had failed to implement a reliable solution to meet this critical requirement, jeopardizing the relationship with the parent company.
Faced with these challenges, the objectives were clear: reporting had to be simplified, internal management fully digitized, and communication between teams improved to create a unified and efficient working environment.
Figure 1: Fragmented Teleprince workflow before Odoo optimization - Manual and unconnected processes created information loss and inefficiencies.
Tailor-made support from OXALYO
Rather than a simple technical intervention, we deployed a comprehensive five-month support strategy, led by our Odoo expert, Pierrick Fichefet. Our approach was structured around three main axes:
Area of intervention | Description of actions carried out |
Auditing and redesigning processes | We began with a thorough analysis of existing workflows. This allowed us to map and optimize the entire customer lifecycle: lead management, communication automation, quote creation, job scheduling, service report generation, and invoicing. |
Technical optimization and migration | The Odoo instance code was completely cleaned up to remove unnecessary development and improve the performance of key modules. We then ensured a smooth and secure migration from version 16 to version 18, allowing Teleprince to benefit from the latest innovations in the Odoo ecosystem. |
Deployment of strategic modules | To meet Teleprince's specific needs, we configured and deployed essential modules: CRM for centralized lead management, Projects for clear installation planning, and Field Service to optimize on-site interventions. An automated reporting system was also developed to effortlessly transmit sales and inventory data to Bang & Olufsen. |
Figure 2: Unified workflow after OXALYO implementation - All processes are now automated and interconnected via Odoo modules.
A successful digital transformation
The impact of our intervention was immediate and measurable. Teleprince not only resolved its initial problems, but also laid the foundations for sustainable growth.
- Significant productivity gain: The automation of repetitive tasks and the fluidity of new workflows have freed up valuable time for teams, who can now focus on higher value-added missions.
- Streamlining internal processes: With clear processes and a single, centralized tool, the risk of errors has been drastically reduced, improving service quality and customer satisfaction.
- Team adoption and satisfaction: By involving employees at every stage, we ensured that the final solution was not only powerful but also perfectly suited to their daily needs. The tool is now fully adopted and appreciated.
Figure 3: The three pillars of Teleprince's digital transformation with OXALYO.
Towards 100% integrated business management
Our collaboration with Teleprince doesn't end here. The next steps have already been defined to continue enriching their use of Odoo:
- Accounting integration: Training teams for complete accounting management directly in Odoo.
- Deployment of a customer portal: Setting up a dedicated space for managing financing and banking requests, offering more autonomy and transparency to customers.
🎙️Listen: The Teleprince Story
Hear directly from the Teleprince leadership team about the challenges they faced and how structure became the foundation for scaling execution:
Your partner for a successful digital transformation
Teleprince's story proves that digital transformation isn't just for large corporations. SMEs and mid-sized companies, even in niche sectors, can become pioneers of change. By equipping yourself with the right tools and a clear vision, you can not only optimize your operations but also create a sustainable competitive advantage.
Contact us today to discover how to unlock your full growth potential:
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